Lead-level engineer with 20 years across the full stack, front-end specialty. Three things define my work: I shape
teams—through mentorship, technical direction, and practices that outlast me. I think in UX—every
architecture decision starts with the person using it. And I go deep—from design systems and
accessibility to build pipelines and infrastructure, I own the full surface. Strong opinions, weakly held. Strong
values, strongly held. Curious, autonomous, and always listening. Co-owned and grew a digital agency for nine years.
Led a Web3 team shipping real-time financial products.
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Core Competencies
Technical Leadership & Strategy:
Engineering strategy, scalable system architecture, mentoring teams, and enabling high-performance engineering
cultures.
Full-stack development on the Netherlands' leading gift card exchange—a two-sided marketplace where consumers sell unused gift cards for cash or buy discounted cards across 100+ brands.
Built exchange and sales dashboards in Rails, backed by PostgreSQL queries, to track revenue per brand.
Built back-end integrations with exchange APIs to automate card issuance and activation.
Transitioned our customer-facing exchange flow from bespoke CSS to a Tailwind architecture supporting multiple entrypoints and reducing CSS bundle sizes by 35%.
Improved accessibility, notably enabling keyboard and screen-reader support for gift card exchange flows.
Integrated external PSP data into the back end to surface payment breakdowns and improve payment tracing.
Pro4All creates software facilitating project management processes in construction: from document management to on-site quality control.
Co-responsible for front-end technical direction of the core product,
ProStream.
Established front-end architecture practices, testing methodologies, and code review guidelines in RFCs, raising code quality and reducing bug instances across the team.
Started and chaired the front-end guild—a cross-team, 8-member forum for sharing knowledge and aligning on standards.
Aligned product owners, designers, and users on feature direction.
Digital product and web agency for clear strategy and crisp interaction. Worked for clients like Elsevier, Alcon,
Edenspiekermann, International Card Services, Van Herwerden, de Volkskrant, Sony Music NL and Querido publishers.
Responsible for technical direction across the full stack—UX, front end, back end, operations, and infrastructure.
Grew the agency to a team of five, handling hiring, client acquisition, and project delivery.
Designed, implemented, and scaled full-stack web applications of varying complexity across many industries.
Provided technical consultancy, UX & accessibility strategy, and performance optimization.
Highlights: Designed & developed an interactive longreads platform and publisher tooling
for Querido in Laravel—a complex UX and technical challenge spanning content authoring, responsive typography,
and reader experience. Designed and built the webshop for Van Herwerden, the largest bike retailer in the
Netherlands, on Craft Commerce. Architected CSS systems, optimized critical rendering paths, and implemented
WCAG 2.1 compliance for Elsevier Reaxys.
Freelance Designer & Developer
Refract, Utrecht, NL
I started my professional journey as a freelance web designer & developer. I designed and built websites and e-commerce solutions.
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Education
New Media & Digital Culture
MA @ Utrecht University, Humanities, Utrecht, NL
Studied the interplay between technology, culture, and human experience—how media shapes what people need, want,
and feel. Completed coursework; did not finish the degree.
Digital Communication
BSc @ Utrecht UAS, Communication, Utrecht, NL
Communication & strategy, project management, system architecture, interaction design, UX design and usability.
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Miscellaneous
Open Source
I developed my own Vim theme called FANSI. Initially in
VimScript, later ported to Lua for NeoVim. Still being maintained.
Minor contributions to different tools and toolchains I’ve used over the years, ranging from Vim
plugins, shell tools, PHP libraries, Blockchain SDKs, etc.
Languages
Fluent English in speech and writing. Fluent Dutch in speech and writing. Can talk to computers.
Interest & Leisure
I love learning new tech. Currently: local LLMs and agent harnesses. Supporting a Human 1.0 LTS deployment (i.e. daughter) with my wife and
feline. Reading: technology, history & society, some philosophy, sci-fi. Music: a force of human nature! I
sing and play guitar. Sports: bouldering and skateboarding. Friends & family, a bit of gaming—hit me up for
some Factorio, Minecraft or Rocket League!